Estimating the importance of consumer purchasing criteria in digital ecosystems

Article

Abstract: The purchasing process consists of multiple, non-isolated phases that describe the interactions betw

Palabras claves:

Aggregation operators, Choquet Integral, MARKETING, sentiment analysis, Synergy criteria

Autores:

Cabrera F.E., Jose Ignacio Pelaez, Vargas L.G.

Fuentes:

scopus