Mostrando 3 resultados de: 3
Publisher
Heliyon(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
Revista Venezolana de Gerencia(1)
Área temáticas
Interacción social(2)
Cultura e instituciones(1)
Grupos de personas(1)
Problemas sociales y servicios a grupos(1)
Procesos sociales(1)
Año de Publicación
2021(3)
Consumption in the millennials in the time of covid-19 in mexico, ecuador and colombia
ArticleAbstract: The objective of this work is to analyze in a transversal way the consumer behavior of the generatioPalabras claves:Behavior, consumption, covid-19, MILLENNIALSAutores:Fischer L., López Celis D.M., Mayra Ortega-Vivanco, Peñalosa Otero M.E.Fuentes:scopusEffects of Covid-19 on the purchasing behavior of Generation Z, a study in Ecuador, Mexico and Colombia
Conference ObjectAbstract: The purpose of this research is to know the effects that these sanitary emergency measures by the SAPalabras claves:consumption in crisis, Generation Z, generational consumptiom, structural modelAutores:Fischer L., Larios-Gómez E., Mayra Ortega-Vivanco, Peñalosa M.Fuentes:googlescopusPurchase behavior in COVID-19: A cross study in Mexico, Colombia, and Ecuador
ArticleAbstract: This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia, due to cPalabras claves:Business decision analysis, COMMERCIALIZATION, consumer attitude, Consumption factors, Purchase behavior intercultural study México Colombia Ecuador, Purchase intention in times of pandemicAutores:Fischer L., Larios-Gómez E., Mayra Ortega-Vivanco, Peñalosa M.Fuentes:googlescopus