Effects of Covid-19 on the purchasing behavior of Generation Z, a study in Ecuador, Mexico and Colombia

Conference Object

Abstract: The purpose of this research is to know the effects that these sanitary emergency measures by the SA

Palabras claves:

consumption in crisis, Generation Z, generational consumptiom, structural model

Autores:

Fischer L., Larios-Gómez E., Mayra Ortega-Vivanco, Peñalosa M.

Fuentes:

google

scopus