Advertising investment as a tool for boosting consumption: Testing Galbraith’s hypothesis for Spain

Article

Abstract: The recession that most of the world economies have been facing in the last years has caused a great

Palabras claves:

Advertising investment, Galbraith’s hypothesis, Macroeconomic effects, Unemployment

Autores:

Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez Fernández

Fuentes:

scopus