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Advertising investment as a tool for boosting consumption: Testing Galbraith’s hypothesis for Spain
ArticleAbstract: The recession that most of the world economies have been facing in the last years has caused a greatPalabras claves:Advertising investment, Galbraith’s hypothesis, Macroeconomic effects, UnemploymentAutores:Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusFrom paper to metamedia: The press before the end of printing cycle
ArticleAbstract: We discuss the disappearance of printed newspapers, an important transformation which is a result ofPalabras claves:Daily press, EVOLUTION, Future, media, Metamedia, newspapers, paper, Printed newspapers, ProspectiveAutores:Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusThe paper edition of the local press in the face of the end of its life cycle
ArticleAbstract: The end of the daily newspaper on paper is one of the main debates when studying the impact of inforPalabras claves:CRISIS, Daily press, media, Paper editionAutores:Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopus