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Publisher
ICEIS 2009 - 11th International Conference on Enterprise Information Systems, Proceedings(1)
WSEAS Transactions on Business and Economics(1)
Área temáticas
Funcionamiento de bibliotecas y archivos(2)
Área de conocimiento
Base de datos(1)
Ciencias de la computación(1)
Marketing(1)
Tecnologías de la información y la comunicación(1)
Año de Publicación
2009(2)
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scopus(2)
Database marketing intelligence supported by ontologies
ArticleAbstract: Marketing departments handles with a great volume of data which are normally task or marketing activPalabras claves:Action Research, Database marketing, Knowledge extraction process, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusDatabase marketing process supported by ontologies: System architecture proposal
Conference ObjectAbstract: This work proposes an ontology based system architecture which works as developer guide to a databasPalabras claves:Action Research, Database marketing, Knowledge extraction process, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopus