Mostrando 3 resultados de: 3
Filtros aplicados
Publisher
ICEIS 2009 - 11th International Conference on Enterprise Information Systems, Proceedings(1)
Journal of Database Marketing and Customer Strategy Management(1)
WSEAS Transactions on Business and Economics(1)
Área de conocimiento
Base de datos(2)
Marketing(2)
Ontología(2)
Ciencias de la computación(1)
Tecnologías de la información y la comunicación(1)
Año de Publicación
2009(3)
Origen
scopus(3)
Database marketing intelligence supported by ontologies
ArticleAbstract: Marketing departments handles with a great volume of data which are normally task or marketing activPalabras claves:Action Research, Database marketing, Knowledge extraction process, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusDatabase marketing process supported by ontologies: System architecture proposal
Conference ObjectAbstract: This work proposes an ontology based system architecture which works as developer guide to a databasPalabras claves:Action Research, Database marketing, Knowledge extraction process, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusOntology-supported database marketing
ArticleAbstract: Database marketing (DBM) provides in -depth analysis of marketing databases. Knowledge discovery inPalabras claves:Database marketing, Knowledge base, Knowledge Extraction, Marketing databases, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopus