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Journal of Database Marketing and Customer Strategy Management(1)
MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings of Informatics 2008 and Data Mining 2008(1)
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Dirección general(2)
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scopus(2)
Customer insights from transactional database: Database marketing case
Conference ObjectAbstract: Marketing databases are currently one of the most important resources in any marketing departments.Palabras claves:Data Mining, Database marketing, knowledge, Marketing databasesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusOntology-supported database marketing
ArticleAbstract: Database marketing (DBM) provides in -depth analysis of marketing databases. Knowledge discovery inPalabras claves:Database marketing, Knowledge base, Knowledge Extraction, Marketing databases, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopus