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Publisher
ICEIS 2009 - 11th International Conference on Enterprise Information Systems, Proceedings(1)
Journal of Database Marketing and Customer Strategy Management(1)
WSEAS Transactions on Business and Economics(1)
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Funcionamiento de bibliotecas y archivos(3)
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Métodos informáticos especiales(1)
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Marketing(2)
Ontología(2)
Ciencias de la computación(1)
Tecnologías de la información y la comunicación(1)
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scopus(3)
Database marketing intelligence supported by ontologies
ArticleAbstract: Marketing departments handles with a great volume of data which are normally task or marketing activPalabras claves:Action Research, Database marketing, Knowledge extraction process, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusDatabase marketing process supported by ontologies: System architecture proposal
Conference ObjectAbstract: This work proposes an ontology based system architecture which works as developer guide to a databasPalabras claves:Action Research, Database marketing, Knowledge extraction process, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusOntology-supported database marketing
ArticleAbstract: Database marketing (DBM) provides in -depth analysis of marketing databases. Knowledge discovery inPalabras claves:Database marketing, Knowledge base, Knowledge Extraction, Marketing databases, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopus