Analyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach

Article

Abstract: Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative concep

Palabras claves:

Brand attitude, eWOM intention, gender, Means-end chain theory, Website attitude, website attributes, website trustworthiness

Autores:

Adriana Andrea Amaya Rivas, Bat T., Phan Q.P.T.

Fuentes:

google

scopus