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Governmental communication and brand advertising during the COVID-19 pandemic
ArticleAbstract: The COVID-19 pandemic has prompted governments and brands around the world to produce short audiovisPalabras claves:Brand advertising, CORONAVIRUS, covid-19, Crisis Communication, Governmental communicationAutores:Álvaro Jiménez-Sánchez, Eliza Carolina Vayas-Ruiz, Margalina V.M.Fuentes:scopusRelational coordination in the footwear manufacturing value chain of the province of Tungurahua, Ecuador
Conference ObjectAbstract: The objective of this research is to test the relational coordination model in the context of footwePalabras claves:COMMUNICATION, human factors, Relational coordination, Shared knowledge, VALUE CHAINAutores:Estefanía De Las Mercedes Zurita Mesa, Juan Pablo Martínez Mesias, Karina Benitez, Marcela Karina Benítez Gaibor, Margalina V.M.Fuentes:googlescopus