Data, native advertising and ad blockers revolutionize the media business models

Conference Object

Abstract: Through the last hundred years, the innovation of media relied on the technologies of distribution a

Palabras claves:

Ad blockers, BIG DATA, Business models, innovation, Native and programmatic advertising, Pay television

Autores:

Direito-Rebollal S., Francisco Campos-Freire, Vigo L.

Fuentes:

scopus