Local television and the strategic use of internet analysis of the sites of the channels of zone 7 of Ecuador

Article

Abstract: Local TVs must take advantage of the technologies in their combined strategy of local proximity with

Palabras claves:

digital, internet, Local television, TRANSMEDIA, Usability, web

Autores:

Campos F., Marlon Ramón, Ordonez Kruzkaya, Vázquez A.I.R.

Fuentes:

google

scopus