An approach to the implementation of neuromarketing techniques by european private TV broadcasters

Article

Abstract: Changes on media context urge companies to adopt alternative and innovative strategies for decision-

Palabras claves:

audience, CONSUMERS, Decision Making, Entertainment industry, EUROPE, HABITS, impact, media, Neuromarketing, Neuroscience, Optimization, Private broadcasters, STRATEGIES, television

Autores:

García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-Pereira

Fuentes:

scopus