Monetization of digital newspapers: Experimentation with brand extension and buying influence

Article

Abstract: With digitization, journalistic companies tested out different ways of creating value through the ca

Palabras claves:

Advertising, Brand, Brand extension, Business, Charging for content, cybermedia, digital, digital journalism, Digital Media, El Mundo, Monetization, Online newspapers, Sources of income, Unidad Editorial, Value creation

Autores:

Francisco Campos-Freire, Pérez-Latre F.J., Sangil L.

Fuentes:

scopus