Consumer Attitudes Toward Animal Welfare-Friendly Products and Willingness to Pay: Exploration of Mexican Market Segments

Article

Abstract: The study aim was to identify consumer segmentation based on nonhuman animal welfare (AW) attitudes

Palabras claves:

animal welfare, consumer segmentation, Emerging markets, MÉXICO, welfare-friendly products

Autores:

Estévez-Moreno L.X., María G.A., Miranda-de la Lama G.C., Rayas-Amor A.A., Villarroel M., Wilmer S. Sepúlveda

Fuentes:

scopus