Influencers, personal branding and political ideology on Twitter

Article

Abstract: Social media has been a participant of the growth of the role of the influencer as a new model of op

Palabras claves:

Ideologeme, Opinion leader, Personal Branding, Political communication, Social media

Autores:

Gómez J.D.F., Sanz-Marcos P., Víctor Hernández-Santaolalla

Fuentes:

scopus