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Citation classics in consumer neuroscience, neuromarketing and neuroaesthetics: Identification and conceptual analysis
ArticleAbstract: Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neurosciencePalabras claves:bibliometrix, Consumer behaviour, Consumer neuroscience, Consumer psychology, H-index, Highly cited papers (HCPs), science mapping analysis, scientometrics, SciMATAutores:Cobo M.J., Gustavo Vaccaro, Herrera-Viedma E., Jose Ignacio Pelaez, Sanchez-Nunez P.Fuentes:scopusOpinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
ArticleAbstract: In the last decade, the advertising industry has experienced a quantum leap, powered by recent advanPalabras claves:Advertising research, Bibliometrics, COMMUNICATION, consumer behavior, emotion understanding, opinion mining, science mapping analysis, SciMAT, sentiment analysis, Vosviewer, Web of Science (WoS)Autores:Cobo M.J., Heras-Pedrosa C.D.L., Herrera-Viedma E., Jose Ignacio Pelaez, Sanchez-Nunez P.Fuentes:scopus