Citation classics in consumer neuroscience, neuromarketing and neuroaesthetics: Identification and conceptual analysis

Article

Abstract: Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience

Palabras claves:

bibliometrix, Consumer behaviour, Consumer neuroscience, Consumer psychology, H-index, Highly cited papers (HCPs), science mapping analysis, scientometrics, SciMAT

Autores:

Cobo M.J., Gustavo Vaccaro, Herrera-Viedma E., Jose Ignacio Pelaez, Sanchez-Nunez P.

Fuentes:

scopus