Influence and relationship between branded content and the social media consumer interactions of the luxury fashion brand manolo blahnik

Article

Abstract: Social networks are particularly significant in marketing and advertising because they provide platf

Palabras claves:

Branded Content, COMMUNICATION, content analysis, Customer relationship management, engagement, facebook, Fashion brands, fashion marketing, Social media, SOCIAL NETWORKS

Autores:

Bonilla-Del-río M., Castillo-Abdul B., Estela Núñez-Barriopedro

Fuentes:

scopus