Documentos de Bar C.M. | REDI

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Palabras Claves: "INFLUENCER"

Subtipo de publicación

Conference Object(1)

Publisher

Iberian Conference on Information Systems and Technologies, CISTI(1)

Área temáticas

Publicidad y relaciones públicas(1)

Área de conocimiento

Año de Publicación

Origen

Palabras Claves

COMMUNICATION(1)

Social media(1)

Is influencer marketing still influential?

Conference Object

Abstract: At the beginning of the pandemic caused by Covid-19, during the first semester of 2020, many pbkp_re

Palabras claves:

COMMUNICATION, INFLUENCER, MARKETING, Social media

Bar C.M., Julia Fontenla-Pedreira