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Recipes or blueprints for our genes? How contexts selectively activate the multiple meanings of metaphors
ArticleAbstract: In the 1990s, critics of public discourse about genetics urged the replacement of the "blueprint" mePalabras claves:Audience studies, Genetic determinism, Genetics, metaphor, Polysemy, Reception studies, Rhetoric of science, Science CommunicationAutores:Benjamin R. Bates, Condit C.M., Galloway R., Givens S.B., Haynie C.K., Jordan J.W., Stables G., West H.M.Fuentes:scopusRhetorical methods of applied communication scholarship
Book PartAbstract: In about 330 bce, Aristotle (1991) de ned rhetoric as “an ability, in each [particular] case, to seePalabras claves:Autores:Benjamin R. Bates, Condit C.M.Fuentes:scopus