Segmentation by Motivation in Typical Cuisine Restaurants: Empirical Evidence from Guayaquil, Ecuador

Article

Abstract: Typical Ecuadorian cuisine is a multicultural mosaic, charged with intangible symbolic expressions,

Palabras claves:

Ethnic, Gastronomy, huecas, MOTIVATION, SATISFACTION, segmentation

Autores:

Cristina Macas-López, Fátima G. Zamora-Flores, Orden-Mejía M.A., Wilmer Carvache-Franco

Fuentes:

scopus