Elevating the boutique appeal: generating a sense of place in luxury hospitality through virtual tours

Article

Abstract: Purpose: Place identity refers to the combination of physical setting, social interactions, emotions

Palabras claves:

Advertising appeal, Boutique concept, Hospitality service, place identity, value co-creation, Virtual tour

Autores:

Attila Pohlmann, Franklin Velasco Vizcaíno, Guerra-Leal E.M., Sepulveda C.J.

Fuentes:

google

scopus