A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance

Article

Abstract: We aim to resolve the mixed findings on the effectiveness of anthropomorphic appeals in generating p

Palabras claves:

Anthropomorphism, Experience versus search products, Meta-analysis, Uncertainty avoidance

Autores:

Franklin Velasco Vizcaíno, Janakiraman N., Yang Z.

Fuentes:

google

scopus