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A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance
ArticleAbstract: We aim to resolve the mixed findings on the effectiveness of anthropomorphic appeals in generating pPalabras claves:Anthropomorphism, Experience versus search products, Meta-analysis, Uncertainty avoidanceAutores:Franklin Velasco Vizcaíno, Janakiraman N., Yang Z.Fuentes:googlescopusVaping and dynamic risk construction: Toward a model of adolescent risk-related schema development
ArticleAbstract: Adolescents experience vulnerability because their brains are not fully developed and they have limiPalabras claves:Autores:Franklin Velasco Vizcaíno, Tanner E.C., Tanner J.F., Yang Z.Fuentes:googlescopus