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Communications in Computer and Information Science(2)
Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions(1)
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Escuelas y sus actividades; educación especial(1)
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scopus(3)
Analysis of the variables which determine a good e-marketing strategy: The techniques most used during times of crisis
Book PartAbstract: Internet marketing covers all aspects related to the promotion and sale of a product or service throPalabras claves:Autores:Carlos De Castro Lozano, De La Torre-Diéz I., López-Coronado M., Sainz de Abajo B.Fuentes:scopusHow the user behavior is affected by the use of secondary screens on interactive television: An affective usability dimension
Conference ObjectAbstract: Television (TV) has deeply influenced on human behavior so far, however Internet is changing the wayPalabras claves:Interactive Television, iTV, user behaviour, User experienceAutores:Carlos De Castro Lozano, Fernández J.B., Rámirez J.M., Sainz de Abajo B., Salcines E.G.Fuentes:scopusTeledu: Transmedia Learning Ecosystem for People at Risk of Exclusion
Conference ObjectAbstract: The TELEDU tele-education ecosystem, integrated by software and hardware components, allows the usePalabras claves:accessibility, Extended reality, Gamification, Hybrid IPTV, interactive digital TV (IDTV), Interactivity, Learning objects, Massive Open Online Course (MOOC), Transmedia Open Object Content (TOOC), Transmedia-Learning platform (Tm-Learning), UsabilityAutores:Aguilar Cordón J., Alcantud Marín F., Arambarri Basañez J., Cabo Salvador J., Carlos De Castro Lozano, Sainz de Abajo B., Salcines E.G., Uceda J.M.R.Fuentes:scopus