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Advances in Intelligent Systems and Computing(2)
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Proceedings - 3rd International Conference on Information Systems and Software Technologies, ICI2ST 2022(1)
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Data Analytics Methodology Application in Marketing
Conference ObjectAbstract: Data Analytics is the process of examining data sets to discover and interpret meaningful patterns iPalabras claves:data analytics, Marketing analytics, MIDANO, qualitative evaluationAutores:Astudillo B., Boris Astudillo, José Lisandro Aguilar Castro, Katherine Cajilema, Marco Santórum G.Fuentes:googlescopusA methodology for Data Analytic Based on Organizational Characterization through a User-centered Design: A Position Paper
Conference ObjectAbstract: Data Analytic (DA) is currently a very important approach to obtain the best possible benefit of thePalabras claves:data analytics, data science, Gamification, User-Centered DesignAutores:Astudillo B., Boris Astudillo, José Lisandro Aguilar Castro, Marco Santórum G.Fuentes:googlescopusA methodology for data analytics based on organizational characterization through a user-centered design: A systematic literature review
Conference ObjectAbstract: Data Analytics (DA) is the process of seeking knowledge in the data, to make a better supported busiPalabras claves:Data Analysis, data analytics, Human-centered design, participatory, User-Centered DesignAutores:Astudillo B., José Lisandro Aguilar Castro, Marco Santórum G.Fuentes:googlescopusAnalysis, Evaluation, and Upgrading of a Data Analytics Methodology Through a Qualitative Evaluation Technique and a User-Centered Design Process
Conference ObjectAbstract: A data analytics (DA) methodology allows a proper treatment to obtain the best benefit from the dataPalabras claves:Data Analytics Methodology, MIDANO, qualitative evaluation, User-Centered DesignAutores:Astudillo B., Boris Astudillo, José Lisandro Aguilar Castro, Katherine Cajilema, Marco Santórum G.Fuentes:googlescopus