Impact of brand loyalty and online impulse buying on the consumer’s attitude towards the brand

Article

Abstract: This study aimed to analyze the impact of brand loyalty and impulse buying online on the consumer’s

Palabras claves:

Brand loyalty, consumer, Online impulse buying

Autores:

Fernandes A.J.G., Lopes I.M., Ribeiro M.I.B., Teresa Guarda, Vitor J.A.

Fuentes:

scopus