Mostrando 3 resultados de: 3
Publisher
Advances in Intelligent Systems and Computing(2)
Iberian Conference on Information Systems and Technologies, CISTI(1)
Área temáticas
Funcionamiento de bibliotecas y archivos(2)
Economía(1)
Escuelas y sus actividades; educación especial(1)
Medios documentales, educativos, informativos; periodismo(1)
Psicología(1)
Área de conocimiento
Análisis de redes sociales(1)
Comunicación(1)
Marketing(1)
Medios de comunicación(1)
Red social(1)
Origen
scopus(3)
Data, native advertising and ad blockers revolutionize the media business models
Conference ObjectAbstract: Through the last hundred years, the innovation of media relied on the technologies of distribution aPalabras claves:Ad blockers, BIG DATA, Business models, innovation, Native and programmatic advertising, Pay televisionAutores:Direito-Rebollal S., Francisco Campos-Freire, Vigo L.Fuentes:scopusAltmetrics: A measure of scientific impact on social networks
Conference ObjectAbstract: The evolution of the World Wide Web, the changes imposed by the phenomenon of digitalization and thePalabras claves:alternative metrics, altmetrics, scientific impact, SOCIAL NETWORKSAutores:Direito-Rebollal S., Francisco Campos-FreireFuentes:scopusEye tracking: Methodological and theoretical review
Book PartAbstract: Methods, techniques and tools in neuroscience offer new perspectives of analysis in social sciences,Palabras claves:Attention, COMMUNICATION, Eye Tracking, Persuasión, Web designAutores:Direito-Rebollal S., Iván Puentes-Rivera, Rúas-Araújo X.Fuentes:scopus