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Subtipo de publicación
Conference Object(2)
Publisher
Advances in Intelligent Systems and Computing(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
Área temáticas
Economía(1)
Funcionamiento de bibliotecas y archivos(1)
Medios documentales, educativos, informativos; periodismo(1)
Publicidad y relaciones públicas(1)
Área de conocimiento
Análisis de redes sociales(1)
Comunicación(1)
Marketing(1)
Medios de comunicación(1)
Red social(1)
Origen
scopus(2)
Data, native advertising and ad blockers revolutionize the media business models
Conference ObjectAbstract: Through the last hundred years, the innovation of media relied on the technologies of distribution aPalabras claves:Ad blockers, BIG DATA, Business models, innovation, Native and programmatic advertising, Pay televisionAutores:Direito-Rebollal S., Francisco Campos-Freire, Vigo L.Fuentes:scopusAltmetrics: A measure of scientific impact on social networks
Conference ObjectAbstract: The evolution of the World Wide Web, the changes imposed by the phenomenon of digitalization and thePalabras claves:alternative metrics, altmetrics, scientific impact, SOCIAL NETWORKSAutores:Direito-Rebollal S., Francisco Campos-FreireFuentes:scopus