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Economía(1)
Escuelas y sus actividades; educación especial(1)
Funcionamiento de bibliotecas y archivos(1)
Medios documentales, educativos, informativos; periodismo(1)
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Origen
scopus(2)
Data, native advertising and ad blockers revolutionize the media business models
Conference ObjectAbstract: Through the last hundred years, the innovation of media relied on the technologies of distribution aPalabras claves:Ad blockers, BIG DATA, Business models, innovation, Native and programmatic advertising, Pay televisionAutores:Direito-Rebollal S., Francisco Campos-Freire, Vigo L.Fuentes:scopusEye tracking: Methodological and theoretical review
Book PartAbstract: Methods, techniques and tools in neuroscience offer new perspectives of analysis in social sciences,Palabras claves:Attention, COMMUNICATION, Eye Tracking, Persuasión, Web designAutores:Direito-Rebollal S., Iván Puentes-Rivera, Rúas-Araújo X.Fuentes:scopus