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Journal of Intercultural Communication Research(1)
Journal of International and Intercultural Communication(1)
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China y zonas adyacentes(1)
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scopus(2)
Is an American Story Better? A Comparison of the Effectiveness of Domestic versus Foreigner Narratives in the Context of Chinese Air Pollution
ArticleAbstract: Narrative messages are a useful tool in communicating health prevention. This study examines differePalabras claves:Narrative message, Persuasión, prevention communicationAutores:Benjamin R. Bates, Ji Y.Fuentes:scopusTesting “racial fetish” in health prevention messages: Chinese evaluation of ethnicity-(in)congruent messages as a function of out-group favoritism
ArticleAbstract: Previous research argues that readers should prefer messages featuring their own ethnicity. However,Palabras claves:China, Ethnic-targeted messages, health prevention messages, message quality, out-group favoritismAutores:Benjamin R. Bates, Ji Y.Fuentes:scopus