Testing “racial fetish” in health prevention messages: Chinese evaluation of ethnicity-(in)congruent messages as a function of out-group favoritism

Article

Abstract: Previous research argues that readers should prefer messages featuring their own ethnicity. However,

Palabras claves:

China, Ethnic-targeted messages, health prevention messages, message quality, out-group favoritism

Autores:

Benjamin R. Bates, Ji Y.

Fuentes:

scopus