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Competing tourist destinations and their positioning on the social medium Facebook: Ecuador, Colombia and Peru
Conference ObjectAbstract: Today’s tourist industry is characterised by its increasingly profitable and competitive nature, forPalabras claves:facebook, positioning, Promotion, Social Medium, Tourist destinationAutores:C. Viñan Mereci, Christian Stalin Viñán-Merecí, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:rraaescopusCultural Tourism in a Post-COVID-19 Scenario: The French Way of Saint James in Spain from the Perspective of Promotional Communication
ArticleAbstract: Tourism has been one of the sectors most affected by the COVID-19 pandemic. One of the side effectsPalabras claves:covid-19, Cultural tourism, French Way, French Way of Saint James, promotional communicationAutores:Castellanos-García P., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusSocial networks and their role in the promotion of emerging tourist destinations: The case of the area 7 of Ecuador
Book PartAbstract: Digital social media have an essential role in the promotion of tourist destinations representing imPalabras claves:Digital social media, facebook, Promotion management, South of Ecuador-Region 7, Tourist destinationsAutores:María Dolores Mahauad-Burneo, Ramiro Armijos-Valdivieso, Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopus