Competing tourist destinations and their positioning on the social medium Facebook: Ecuador, Colombia and Peru

Conference Object

Abstract: Today’s tourist industry is characterised by its increasingly profitable and competitive nature, for

Palabras claves:

facebook, positioning, Promotion, Social Medium, Tourist destination

Autores:

C. Viñan Mereci, Christian Stalin Viñán-Merecí, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez Fernández

Fuentes:

rraae

scopus