Entropic statistical description of big data quality in hotel customer relationship management

Article

Abstract: Customer Relationship Management (CRM) is a fundamental tool in the hospitality industry nowadays, w

Palabras claves:

BIG DATA, Customer relationship management, Duplicate detection, entropy, Hospitality industry, Levenshtein distance, Mass density function, mutual information, name matching, X-from-M strategy

Autores:

González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.

Fuentes:

scopus