A big data approach to customer relationship management strategy in hospitality using multiple correspondence domain description

Article

Abstract: COVID-19 has hit the hotel sector in a hitherto unknown way. This situation is producing a fundament

Palabras claves:

BIG DATA, Categorical features, Customer relationship management, Domain descrip-tion, hospitality, kernel methods, Multiple correspondence analysis, Strategy

Autores:

González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.

Fuentes:

scopus