Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector

Article

Abstract: Client knowledge remains a key strategic point in hospitality management. However, the role that can

Palabras claves:

BIG DATA, bootstrap resampling, Client profile, Customer relationship management, Hospitality industry, Hotel chains

Autores:

González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.

Fuentes:

scopus