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A big data approach to customer relationship management strategy in hospitality using multiple correspondence domain description
ArticleAbstract: COVID-19 has hit the hotel sector in a hitherto unknown way. This situation is producing a fundamentPalabras claves:BIG DATA, Categorical features, Customer relationship management, Domain descrip-tion, hospitality, kernel methods, Multiple correspondence analysis, StrategyAutores:González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.Fuentes:scopusEntropic statistical description of big data quality in hotel customer relationship management
ArticleAbstract: Customer Relationship Management (CRM) is a fundamental tool in the hospitality industry nowadays, wPalabras claves:BIG DATA, Customer relationship management, Duplicate detection, entropy, Hospitality industry, Levenshtein distance, Mass density function, mutual information, name matching, X-from-M strategyAutores:González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.Fuentes:scopusOn the Statistical and Temporal Dynamics of Sentiment Analysis
ArticleAbstract: Despite the broad interest and use of sentiment analysis nowadays, most of the conclusions in currenPalabras claves:autocorrelation, entropy, Machine learning techniques, public opinions, sentiment analysis, sentiment dictionaries, sentiment score, Social networking, TwitterAutores:Cuenca-Jimenez P.M., Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Muoz-Romero S., Rodríguez-Ibáñez M., Soguero-Ruiz C.Fuentes:scopusUsing big data from Customer Relationship Management information systems to determine the client profile in the hotel sector
ArticleAbstract: Client knowledge remains a key strategic point in hospitality management. However, the role that canPalabras claves:BIG DATA, bootstrap resampling, Client profile, Customer relationship management, Hospitality industry, Hotel chainsAutores:González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.Fuentes:scopusSentiment Analysis of Political Tweets from the 2019 Spanish Elections
ArticleAbstract: The use of sentiment analysis methods has increased in recent years across a wide range of disciplinPalabras claves:autoenconders, collected tweets, election candidates, election results, lexicon, manifold embedding, Politics, sentiment analysis, social networking sites, text analysis, TwitterAutores:Cuenca-Jimenez P.M., Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Rodríguez-Ibáñez M., Soguero-Ruiz C.Fuentes:scopus