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scopus(6)
A big data approach to customer relationship management strategy in hospitality using multiple correspondence domain description
ArticleAbstract: COVID-19 has hit the hotel sector in a hitherto unknown way. This situation is producing a fundamentPalabras claves:BIG DATA, Categorical features, Customer relationship management, Domain descrip-tion, hospitality, kernel methods, Multiple correspondence analysis, StrategyAutores:González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.Fuentes:scopusEntropic statistical description of big data quality in hotel customer relationship management
ArticleAbstract: Customer Relationship Management (CRM) is a fundamental tool in the hospitality industry nowadays, wPalabras claves:BIG DATA, Customer relationship management, Duplicate detection, entropy, Hospitality industry, Levenshtein distance, Mass density function, mutual information, name matching, X-from-M strategyAutores:González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.Fuentes:scopusEvent Analysis on Power Communication Networks with Big Data for Maintenance Forms
ArticleAbstract: High-power electric grid networks require extreme reliability in their associated telecommunicationPalabras claves:BIG DATA, high power, network troubleshooting, power communication, Telecommunication maintenanceAutores:Castro-Fernandez M., Feijoo-Martinez J.R., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C.Fuentes:scopusTowards Organization Management Using Exploratory Screening and Big Data Tests: A Case Study of the Spanish Red Cross
ArticleAbstract: With the emergence of information and communication technologies, a large amount of data has turnedPalabras claves:BIG DATA, Machine learning, organization efficiency, organization management, pbkp_rediction modelAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Muoz-Romero S., Rodríguez-Ibáñez M., Soguero-Ruiz C.Fuentes:scopusUsing big data from Customer Relationship Management information systems to determine the client profile in the hotel sector
ArticleAbstract: Client knowledge remains a key strategic point in hospitality management. However, the role that canPalabras claves:BIG DATA, bootstrap resampling, Client profile, Customer relationship management, Hospitality industry, Hotel chainsAutores:González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.Fuentes:scopusPbkp_rediction of healthcare associated infections in an intensive care unit using machine learning and big data tools
Conference ObjectAbstract: Healthcare associated infections (HAIS) can be acquired by patients during their stay in a hospital.Palabras claves:BIG DATA, Healthcare Associated Infections, Intensive Unit Care, Machine learning, RISK FACTORSAutores:Álvarez-Rodríguez J., Jose Luis Rojo-Álvarez, Ramos-Lpez J., Revuelta-Zamorano P., Sanchez A., Soguero-Ruiz C.Fuentes:scopus