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Publisher
Expert Systems with Applications(2)
ICPRAM 2012 - Proceedings of the 1st International Conference on Pattern Recognition Applications and Methods(1)
Área temáticas
Ciencias de la computación(2)
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Funcionamiento de bibliotecas y archivos(1)
Métodos informáticos especiales(1)
Año de Publicación
2012(3)
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scopus(3)
Deal effect curve and promotional models: Using machine learning and bootstrap resampling test
Conference ObjectAbstract: Promotional sales have become in recent years a paramount issue in the marketing strategies of manyPalabras claves:bootstrap resampling, Deal effect curve, MARKETING, Multilayer Perceptron, Promotional modelsAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.Fuentes:scopusOn the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison
ArticleAbstract: Sales promotions have become in recent years a paramount issue in the marketing strategies of many cPalabras claves:Bootstrap, Machine learning, MARKETING, Price indices, Promotion, Signal processingAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.Fuentes:scopusOn the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications
ArticleAbstract: The assessment of promotional sales with models constructed by machine learning techniques is arousiPalabras claves:Bootstrap, Machine learning, MARKETING, Price indices, processing, Sales promotionAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.Fuentes:scopus