Mostrando 9 resultados de: 9
Publisher
Applied Sciences (Switzerland)(3)
Expert Systems with Applications(2)
Digital Signal Processing: A Review Journal(1)
Entropy(1)
IFMBE Proceedings(1)
Área temáticas
Dirección general(5)
Ciencias de la computación(4)
Métodos informáticos especiales(4)
Funcionamiento de bibliotecas y archivos(2)
Enfermedades(1)
Área de conocimiento
Aprendizaje automático(4)
Análisis de datos(3)
Turismo(3)
Ciencias de la computación(2)
Finanzas(2)
Objetivos de Desarrollo Sostenible
ODS 9: Industria, innovación e infraestructura(9)
ODS 8: Trabajo decente y crecimiento económico(8)
ODS 3: Salud y bienestar(1)
Origen
scopus(9)
A big data approach to customer relationship management strategy in hospitality using multiple correspondence domain description
ArticleAbstract: COVID-19 has hit the hotel sector in a hitherto unknown way. This situation is producing a fundamentPalabras claves:BIG DATA, Categorical features, Customer relationship management, Domain descrip-tion, hospitality, kernel methods, Multiple correspondence analysis, StrategyAutores:González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.Fuentes:scopusEntropic statistical description of big data quality in hotel customer relationship management
ArticleAbstract: Customer Relationship Management (CRM) is a fundamental tool in the hospitality industry nowadays, wPalabras claves:BIG DATA, Customer relationship management, Duplicate detection, entropy, Hospitality industry, Levenshtein distance, Mass density function, mutual information, name matching, X-from-M strategyAutores:González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.Fuentes:scopusStatistical nonlinear analysis for reliable promotion decision-making
ArticleAbstract: New economic conditions have led to innovations in retail industries, such as more dynamic retail apPalabras claves:Aggregated data, Decision Support, Nonlinear methods, Nonparametric bootstrap, Promotion sales, RetailerAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.Fuentes:scopusUsing big data from Customer Relationship Management information systems to determine the client profile in the hotel sector
ArticleAbstract: Client knowledge remains a key strategic point in hospitality management. However, the role that canPalabras claves:BIG DATA, bootstrap resampling, Client profile, Customer relationship management, Hospitality industry, Hotel chainsAutores:González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.Fuentes:scopusOn the differential analysis of enterprise valuation methods as a guideline for unlisted companies assessment (I): Empowering discounted cash flow valuation
ArticleAbstract: The Discounted Cash Flow (DCF) method is probably the most extended approach used in company valuatiPalabras claves:CASH FLOW, discount rate, Discounted cash flow, enterprise value, linear regression, Machine learning, Private equity, stock market, ValuationAutores:Germania Vayas-Ortega, Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Soguero-Ruiz C.Fuentes:scopusOn the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison
ArticleAbstract: Sales promotions have become in recent years a paramount issue in the marketing strategies of many cPalabras claves:Bootstrap, Machine learning, MARKETING, Price indices, Promotion, Signal processingAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.Fuentes:scopusOn the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications
ArticleAbstract: The assessment of promotional sales with models constructed by machine learning techniques is arousiPalabras claves:Bootstrap, Machine learning, MARKETING, Price indices, processing, Sales promotionAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.Fuentes:scopuson the differential analysis of enterprise valuation methods as a guideline for unlisted companies assessment (II): Applying machine-learning techniques for unbiased enterprise value assessment
ArticleAbstract: The search for an unbiased company valuation method to reduce uncertainty, whether or not it is autoPalabras claves:Bagging trees, Boosting Trees, Company valuation, Decision Trees, enterprise value, feature selection, Machine learning, Non-linear regression techniques, Supervised techniques, Supported vector machineAutores:Germania Vayas-Ortega, Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Rodríguez-Ibáñez M., Soguero-Ruiz C.Fuentes:scopusPrediction of healthcare associated infections in an intensive care unit using machine learning and big data tools
Conference ObjectAbstract: Healthcare associated infections (HAIS) can be acquired by patients during their stay in a hospital.Palabras claves:BIG DATA, Healthcare Associated Infections, Intensive Unit Care, Machine learning, RISK FACTORSAutores:Álvarez-Rodríguez J., Jose Luis Rojo-Álvarez, Ramos-Lpez J., Revuelta-Zamorano P., Sanchez A., Soguero-Ruiz C.Fuentes:scopus