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A big data approach to customer relationship management strategy in hospitality using multiple correspondence domain description
ArticleAbstract: COVID-19 has hit the hotel sector in a hitherto unknown way. This situation is producing a fundamentPalabras claves:BIG DATA, Categorical features, Customer relationship management, Domain descrip-tion, hospitality, kernel methods, Multiple correspondence analysis, StrategyAutores:González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.Fuentes:scopusFinding Associations among Chronic Conditions by Bootstrap and Multiple Correspondence Analysis
Conference ObjectAbstract: Contemporary societies are suffering from negative population growth, with the consequent populationPalabras claves:bootstrap resampling, Chronic conditions, CORRESPONDENCE ANALYSIS, feature selectionAutores:Alonso-Arteaga N., Jose Luis Rojo-Álvarez, Lopez-Fajardo I.C., Mora-Jimnez I., Muoz-Romero S., Rubio-Sánchez M., Soguero-Ruiz C.Fuentes:scopusEntropic statistical description of big data quality in hotel customer relationship management
ArticleAbstract: Customer Relationship Management (CRM) is a fundamental tool in the hospitality industry nowadays, wPalabras claves:BIG DATA, Customer relationship management, Duplicate detection, entropy, Hospitality industry, Levenshtein distance, Mass density function, mutual information, name matching, X-from-M strategyAutores:González-Serrano L., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C., Talón-Ballestero P.Fuentes:scopusEvent Analysis on Power Communication Networks with Big Data for Maintenance Forms
ArticleAbstract: High-power electric grid networks require extreme reliability in their associated telecommunicationPalabras claves:BIG DATA, high power, network troubleshooting, power communication, Telecommunication maintenanceAutores:Castro-Fernandez M., Feijoo-Martinez J.R., Jose Luis Rojo-Álvarez, Muoz-Romero S., Soguero-Ruiz C.Fuentes:scopusOn the Statistical and Temporal Dynamics of Sentiment Analysis
ArticleAbstract: Despite the broad interest and use of sentiment analysis nowadays, most of the conclusions in currenPalabras claves:autocorrelation, entropy, Machine learning techniques, public opinions, sentiment analysis, sentiment dictionaries, sentiment score, Social networking, TwitterAutores:Cuenca-Jimenez P.M., Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Muoz-Romero S., Rodríguez-Ibáñez M., Soguero-Ruiz C.Fuentes:scopusOn the differential analysis of enterprise valuation methods as a guideline for unlisted companies assessment (I): Empowering discounted cash flow valuation
ArticleAbstract: The Discounted Cash Flow (DCF) method is probably the most extended approach used in company valuatiPalabras claves:CASH FLOW, discount rate, Discounted cash flow, enterprise value, linear regression, Machine learning, Private equity, stock market, ValuationAutores:Germania Vayas-Ortega, Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Soguero-Ruiz C.Fuentes:scopusOn the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison
ArticleAbstract: Sales promotions have become in recent years a paramount issue in the marketing strategies of many cPalabras claves:Bootstrap, Machine learning, MARKETING, Price indices, Promotion, Signal processingAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.Fuentes:scopusOn the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications
ArticleAbstract: The assessment of promotional sales with models constructed by machine learning techniques is arousiPalabras claves:Bootstrap, Machine learning, MARKETING, Price indices, processing, Sales promotionAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.Fuentes:scopusStatistical nonlinear analysis for reliable promotion decision-making
ArticleAbstract: New economic conditions have led to innovations in retail industries, such as more dynamic retail apPalabras claves:Aggregated data, Decision Support, Nonlinear methods, Nonparametric bootstrap, Promotion sales, RetailerAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.Fuentes:scopusTowards Organization Management Using Exploratory Screening and Big Data Tests: A Case Study of the Spanish Red Cross
ArticleAbstract: With the emergence of information and communication technologies, a large amount of data has turnedPalabras claves:BIG DATA, Machine learning, organization efficiency, organization management, pbkp_rediction modelAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Muoz-Romero S., Rodríguez-Ibáñez M., Soguero-Ruiz C.Fuentes:scopus