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ICEIS 2006 - 8th International Conference on Enterprise Information Systems, Proceedings(1)
Journal of Database Marketing and Customer Strategy Management(1)
WSEAS Transactions on Business and Economics(1)
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scopus(3)
Data mining as a new paradigm for business intelligence in database marketing projects
Conference ObjectAbstract: Information technologies provide not only the ability to collect and register in databases many kindPalabras claves:Business intelligence, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Filipe Jorge Mota Pinto, Gago P., Santos M.F.Fuentes:scopusDatabase marketing intelligence supported by ontologies
ArticleAbstract: Marketing departments handles with a great volume of data which are normally task or marketing activPalabras claves:Action Research, Database marketing, Knowledge extraction process, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusOntology-supported database marketing
ArticleAbstract: Database marketing (DBM) provides in -depth analysis of marketing databases. Knowledge discovery inPalabras claves:Database marketing, Knowledge base, Knowledge Extraction, Marketing databases, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopus