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Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM)
Conference ObjectAbstract: Mobile instant messaging (MIM) is one of the most influential technologies in society today due to iPalabras claves:consumer behavior, Extraversion, mobile instant messaging, Novelty seeking, TECHNOLOGYAutores:Carlos Ramos-Galarza, Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Zabelina E.V.Fuentes:googlescopusRole of demographic factors, attitudes toward technology, and cultural values in the pbkp_rediction of technology-based consumer behaviors: A study in developing and emerging countries
ArticleAbstract: This study investigates the pbkp_redictors of the use of technology-based products and services in EPalabras claves:Attitude toward technology, Cultural value, demographics, developing country, Emerging economy, Technology useAutores:Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Margarita Velín-Fárez, Velín-Fárez M., Zabelina E.V.Fuentes:googlescopus