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Engagement and evolution of Spanish-speaking fashion instagrammers
ArticleAbstract: Introduction: With the technological boom and the deployment of digital devices, the instagrammer phPalabras claves:Digital culture, engagement, FASHION, INFLUENCER, Instagram, Instagrammer, Social mediaAutores:Erika Lucía González Carrión, Ignacio Aguaded-Gómez J.Fuentes:googlescopusDigital market behavior regarding sustainable fashion: Case study of spanish influencers
ArticleAbstract: This research aims to examine the role played by some women’s clothing fashion influencers in SpainPalabras claves:Circular economy, FASHION, influencers, MARKETING, Sustainability, YouTubersAutores:Castillo-Abdul B., Erika Lucía González Carrión, Luis Miguel Romero-RodríguezFuentes:scopus