Digital market behavior regarding sustainable fashion: Case study of spanish influencers

Article

Abstract: This research aims to examine the role played by some women’s clothing fashion influencers in Spain

Palabras claves:

Circular economy, FASHION, influencers, MARKETING, Sustainability, YouTubers

Autores:

Castillo-Abdul B., Erika Lucía González Carrión, Luis Miguel Romero-Rodríguez

Fuentes:

scopus