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Quantitative analysis of the convergence between public relations and sustainability: Application in Ecuadorian, Colombian, and Chilean businesses
ArticleAbstract: The present study examines the relationship between public relations management and sustainability iPalabras claves:Business, corporations, Latin America, public relations, SustainabilityAutores:Ana Duran, Ana María Durán, Caroline Ávila, Matus P., Melita Vanessa Vega Auquilla, Melita Vega, Orozco-Toro J.A.Fuentes:googlescopusSocial advertising and its influence on the perception of social campaigns for the prevention of traffic accidents in Ecuador
ArticleAbstract: The present article analyzes the perceptions that the adult public of Cuenca city in Ecuador has aboPalabras claves:ECUADOR, Social advertising, SOCIAL CAMPAIGNS, Social marketing, traffic accidentsAutores:Amy Cárdenas-Rebelo, Orozco-Toro J.A.Fuentes:scopus