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Social advertising and its influence on the perception of social campaigns for the prevention of traffic accidents in Ecuador
ArticleAbstract: The present article analyzes the perceptions that the adult public of Cuenca city in Ecuador has aboPalabras claves:ECUADOR, Social advertising, SOCIAL CAMPAIGNS, Social marketing, traffic accidentsAutores:Amy Cárdenas-Rebelo, Orozco-Toro J.A.Fuentes:scopusThe influence of national cultures on CSR communication
ReviewAbstract: This paper shows the preliminary results of an exploratory study of a quantitative nature that aimsPalabras claves:CHILE, COLOMBIA, ECUADOR, Large companies, National culture, public relations, SustainabilityAutores:Ana María Durán, Caroline Ávila, Matus P., Melita Vega, Orozco-Toro J.A.Fuentes:scopus